2017 Nonprofit Marketing Series — Marketing is Everything

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2017 Nonprofit Marketing Series — Marketing is Everything

9:00 AM – 11:00 AM
Registration Fee: $40 per session or register for all five for $175
United Way Community Resource Center

In less than a decade, the tools you use to reach our constituents have  changed dramatically. Strategies that were cutting-edge just a few years ago are fast becoming obsolete, and new approaches emerge every day. You won’t want to miss this comprehensive series of marketing workshops presented by Pierpont Communications, one of Texas’ largest independent communications firm. They have deep expertise across all facets of communications – including strategy & planning, public relations, public affairs, marketing, crisis management, stakeholder engagement, digital communications and more. This comprehensive series will address every aspect of 21st century nonprofit marketing. You will learn how to develop targeted strategies designed to achieve meaningful, measurable results. Sign up now for the entire series, or choose just the sessions that are especially relevant to your current communication challenges.

Session Dates:

Session 1 – Wednesday, April 12, 2017 – Media Relations for Nonprofits: Maximize media coverage for your nonprofit by identifying the types of stories media want to cover. You’ll also explore how to cultivate relationships with the media to amplify your coverage, as well as tips for preparing your spokespersons. (Chris Wailes)
Session 2 – Wednesday, May 10, 2017 – Social Media for Nonprofits: Expand your organization’s presence using social media channels. You’ll review best practices in social media management, monitoring and analytics, and leveraging your channels for targeted community engagement. (Dori Ludwig and Amy Lach)
Session 3 – Wednesday, June 21, 2017 – Effective Storytelling for Nonprofits: Engage your audiences with the right story, at the right time. You’ll explore how to identify your organization’s unique brand story and share it through effective content planning, content development, distribution through all types of channels, and monitoring for success. (Lara Zuehlke)
Session 4 – Wednesday August 9, 2017 – Public Affairs for Nonprofits: Understand and engage your stakeholders to improve government relations. You’ll navigate how to power-map your connections and increase stakeholder engagement to influence public policy on your organization’s behalf. (Nancy Sims)
Session 5 – Wednesday, October 4, 2017 – Crisis Communications for Nonprofits: Proactively identify possible vulnerabilities within your organization, as well potential external factors negatively impacting your organization. You’ll walk through what’s required for developing an effective crisis strategy to manage situations and protect your brand. (Terry Hemeyer)

All sessions will be from 9:00 a.m. to 11:00 a.m.

Session Fees
$40 per person per session — Register for all five for a discounted rate of $175

Register here.

By | 2017-05-18T20:31:20+00:00 April 10th, 2017|Funding & Professional Development|0 Comments

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