your source for news and information about all things dance in and around Houston

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Advertise & Promote

We want to help you reach a large audience for your upcoming events. Whether your ideal audience includes dancers, choreographers, dance educators, or dance fans, we can help! Dance Source Houston offers multiple free and paid opportunities to promote your upcoming auditions, classes, jobs, performances, and more.

Learn how to list your performances and events for FREE here!

Paid Advertising Opportunities

All ad space is first come, first serve. Pricing is based on a sliding scale depending on budget size.

Social Media Ads

Reach our social media audience through paid posts and stories on one or more platforms. Social media ads are the lowest cost paid ad option to spread the word about an audition, performance, or workshop.

Opportunity Board Ad

Our Opportunity Board listings include community postings for auditions, jobs, grants and more, and are perused throughout the week by dancers, choreographers, and organization leaders. Put your opportunity in front of them with an ad. Ads can be pro-rated to run for more or less than 4 weeks.

Dance Card Ad

The Dance Card is our digital calendar of dance performances happening in the Greater Houston area. Advertise your upcoming workshop, performance, or special event and reach dancers and dance enthusiasts with an ad at the top of The Dance Card. Ads can be pro-rated to run for more or less than 4 weeks.

Dance Spot - Eblast

Choreographers, companies and studios may also reserve a paid eblast, The Dance Spot, which are sent each Thursday to our full list of 2,000+ dance artists and audience members to spotlight one performance, workshop, or other event. 

Examples of recent Dance Spot eblasts:
Vitacca Ballet // Austin Dance Festival // Houston Ballet

Dance Blast - Sidebar Ad

Each Wednesday, the Dance Blast highlights performances by DSH member dancemakers and presenters happening in the upcoming weekend. Sidebar ad space is available. The Dance Blast reaches our full email list of dance artists and patrons. 

Example of recent Dance Blast sidebar ad:
Moody Center for the Arts

Advertising Pricing & Specs

Pricing is based on a sliding scale depending on budget size. Prices listed in the charge below are shown as Nonmember / Member. Dance Source Houston members receive a discount on all marketing services.

Marketing ServiceIndividualOrg/Business <$250KOrg/Business $250-$500KOrg/Business >$500K
Dance Card Inclusion$0$0$0$0
Website Listing$0$0$0$0
Dance Resource Newsletter Inclusion$0$0$0$0
Facebook Post & Story*$50 / $40$60 / $50$70 / $60$80 / $70
Instagram Story*$50 / $40$60 / $50$70 / $60$80 / $70
Dance Blast Sidebar Ad*$45 / $35$55 / $45$65 / $55$75 / $65
Dance Card Ad (4-week run)$85 / $75$95 / $85$105 / $95$115 / $105
Resource Page Ad (4-week run)$60 / $50$70 / $60$80 / $70$90 / $80
Dance Spot*$80 / $65$90 / $75$100 / $85$110 / $95

Prices listed as non-member / member
*Indicates limited spots available each week

Dance Source Houston members have access to marketing packages that provide an additional discount on bundled services. Nonmembers are not eligible to purchase the packages listed below. 

PackageIndividual<$250K$250-$500K>$500K
Social Media Package$70$85$100$115
Performance Lite Package$100$125$150$175
Performance Package$200$240$280$320

Social Media Package:
Facebook Post & Story
Instagram Story

Performance Lite Package:
Facebook Post & Story
Instagram Story
Dance Blast Sidebar Ad

Performance Package:
Facebook Post & Story
Instagram Story
Dance Blast Sidebar Ad
Dance Card Ad
Resource Page Ad

ServiceTextImage
Dance Spot Eblastsubject line – 60 characters max
body – variable
variable
Dance Blast Sidebar Adn/a200 x 550 px
Dance Card Adn/a1070 x 350 px
Resource Page Adn/a250 x 250 px
Facebook Post & Story60 words max1080 x 1080 px
Instagram Story15 words max (optional)1080 x 1920 px